TOUCHCOMMERCE (formerly inQ, Inc.) Los Angeles, CA 2005 – 2009

SVP Customer Experience/ Product Development

TouchCommerce provides guaranteed conversion lift for enterprise level eCommerce clients by targeting the right customers at the right time using real-time behavioral analytics.

• Joined startup company as client services director; promoted multiple times to become SVP and member of senior management team.

• Conceptualized, built, and facilitated sales of entirely new online conversion products.

• Established business rules and optimization best practices which resulted in increased site conversion within 90 days of launch and reduced shopping cart abandonment by 50%.

• Launched more than 40 client implementations for Sprint, AT&T, DirecTV, Guthy Renker, Gamefly and many more.

 

WARNER MUSIC GROUP, Burbank, CA/New York, NY 1995 – 2003

VP Internet Strategy and Business Development

Warner Music Group is one of the largest recording companies in the global music industry. 

• Started as design consultant to assist business units and record labels in crafting their internet strategy, site design, and the launch of their web presence.

• Business lead for development of consumer marketing tools; including a multimillion-dollar, multilingual, global web architecture project. Eleven websites launched in thirteen months.

• Worked intimately with record label executives and artists to develop exclusive content for sale and promotion in wireless music apps.

• Cultivated and managed partnerships, secured funding, and produced multi-channel promotions with Microsoft, HBO, Lifesavers, Doritos, Telemundo, AT&T, SPRINT, and more.

 

PHILIPS INTERACTIVE MEDIA, Los Angeles, CA 1992 – 1994

Senior Producer

Philips Interactive Media was dedicated to the advancement of cd-i home entertainment systems.

• Designed suite of products to showcase new PhotoCD feature. Developed strategy, licensed premium content, produced programs and supervised design of packaging.

• Established processes for creation and audience engagement for interactive digital video products. First product was with Playboy followed by a personal fitness disc with Kathy Smith.

 

WARNER NEW MEDIA, Burbank, CA 1989 – 1992

Producer

Warner Music Group funded Warner New Media to research and create new media content and products.

• Joined startup as lead producer; created the first entertainment CDROM in partnership with Apple Computer.

• Staffed, trained, designed many programs, and educated musicologists on methodology for interactive content development.

 

APPLE COMPUTER, Cupertino, CA 1988 – 1989

Producer/Consultant Human Interface Group at Apple Computer

The Apple Human Interface Group's (HIG) charter was to experiment with advanced UX concepts.

• Managed and co-produced team in the development and launch of a public information services system kiosk.

• Created content, coordinated technology integration and debuted system at CHI '89.

 

SELECTED PRESS COVERAGE 

Billboard, Wall Street Journal, Reuters, Hollywood Reporter.com, Variety.com, CNN, Billboard, Los Angeles Times, MacWorld, MacUser, Hits, American Cinematographer and more.

 

EDUCATION

Syracuse University, Syracuse, NY - BFA 1977 

 

 

Educator

CALIFORNIA STATE UNIVERSITY LONG BEACH, Long Beach, CA 

Adjunct Professor in New Media for Film and Electronic Arts Department 2010- 2013

ACADEMY OF ART UNIVERSITY, SAN FRANCISCO, CA

Develop, Direct and Instruct Computer Graphics Program

 

EDUCATION

Syracuse University, Syracuse, NY - BFA 1977